India has the second largest diaspora in the world with over 25 million overseas Indians living in almost every major region of the world – that’s more than the population of Australia!
We, at Primtime International, help connect Indian brands with this large, prosperous Indian community abroad, through one of the oldest, and most respected Indian entertainment brands – the Sony Entertainment Network.
These ‘overseas citizens of India’ have deep rooted ties with India – be it through consumption of Indian products or services, travel to India, Indian entertainment, etc.