Your gateway to Indians across the world.

Who we are and
What we do

Set up in 1998, Primetime International Services (PIS) is an independent media sales concessionaire, where we represent the Sony Entertainment Network exclusively for their international feeds. A combination of media reach, servicing capabilities in all key advertiser markets of Mumbai, Delhi, & Bangalore, out-of-the box innovations , both on-air & off-air are the salient features of the Primetime deliverables.

Our expertise


At PIS, we have been exclusive partners with Sony since the launch of their international feeds in 1998. We have grown year-on-year in the (almost) two decades of our existence. We have gained an almost irreplaceable expertise of international ad-sales in India, which differs considerably from the domestic media sales structure in terms of client types, structure and decision making processes.

Clients first

At PIS, we do not believe in a cookie-cutter approach to sales. We intrinsically believe that every client is unique and our sales approach places utmost importance to understanding our client’s businesses and then tailoring our offerings to suit those individual needs.

Understanding of Indian ethnic media

Being one of the first entrants to international ad-sales in India, PIS has a deep enviable understanding of Indian ethnic media across the world. We have an unbiased assessement of the strengths and weakness of various media options available in the international markets.


A combination of our experience, knowledge and expertise have resulted in us building strong relationships with almost all the key advertisers in the international market.
Our relationship with our principals is also built on a strong foundation of integrity, discipline and aligned goals.