SAB, India’s number 1 family oriented GEC is known for it differentiated content amongst GECs– family oriented, light hearted dramas
Its content finds resonance with the first generation communities, especially in the US and UK.
SAB is Free-to-air in the New York Tri State Area, and Texas (where large numbers of first generation Indians live) and is also Free to Air in the UK (on the largest DTH platform – sky)
SAB is a great channel to build frequency and reach– great for food brands, first time TV advertisers, or for mature brands who want to build frequency along with impact.
SAB TV sponsored ground events like Chalo Gujarat were big successes which demonstrates popularity of the characters