MAX is also one of the oldest Hindi movie channels to be launched internationally and also enjoys great brand value with the Indian diaspora
World TV Premiers on the Sony Network happen on MAX internationally and Sony has the best library in the business – with record breaking films like Bahubali, PK, Piku, Queen etc premiering on MAX worldwide.

Also of note is that the MAX international schedule different from India. MAX international does not air South Indian dubbed movies, but instead airs classics like DDLJ, Munnabhai MBBS, 3 Idiots, Kaho na pyaar hain as well as 60s-70s hit movies which cater to Indians craving the classic Bollywood taste.

The combo of WTPs + blockbuster Bollywood movies means that MAX caters to all generations of Indians, and also to wider non-Hindi speaking audiences.
MAX also has great monthly movie festivals which have a specific genre of movies bundled together to air which makes for great appointment viewing.